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From Christian
Every idea starts with a problem. Ours was obvious : our 7-year-old daughter did NOT want to read. As a literature teacher, this was very distressing for me. We were concerned our daughter would become a statistic; one of those kids who suffers longer-term impacts because of their early reading struggles.
From Noemi
I desperately wanted to help our daughter, but I didn’t know where to begin. I enrolled in teachers’ college, but even after three years, I still had no idea how to introduce her to the first steps of reading. Something was wrong. So, I started researching on my own and learning more about the science of reading. Unfortunately, all the supporting books I found were either outdated, boring, or ignored the foundations of what I had learned.
Our challenge was clear : Develop fun and accessible tools to make learning to read easier and more engaging so that every new or reluctant reader can learn at their own pace, and every parent has a starting point.
In 2018, we joined forces to create our own series of effective, science-based books that were also interesting, easy to read, and affordable. We hope they help your little reader as much as they did ours. Today, she’s an avid reader and a high school honour student in the top 10% of her grade.